E3 has become a gigantic spectacle in the gaming realm: giving game developers, publishers, and hardware manufacturers the chance to show off what they have in store for gamers in the coming months and years. There have been a lot of great E3 moments over the years and some are just plain memorable (even if they aren’t necessarily “good”). We asked the VGU staff what E3 memory from this gen they thought of and here is what they had to say.

James Pungello

Editor in Chief

E3 is full of great and memorable moments but the press conferences tend to be where most of the attention goes and for good reason. The console manufacturers (and a few game publishers) strut their stuff on stage for about an hour or two and we all sit in awe. That’s exactly the feeling I had when I watched Microsoft unveil Project Natal and the Milo demo at E3 2009.

Project Natal was supposed to be a brand-new way to play games that utilized your entire body as the input method, instead of a controller. Scanning real-world objects into games, using your body and voice to control the game, and interacting with in-game characters in real time all seemed to be what the system was promising.

E3 Project Natal and Milo

The “Milo” demo from Lionhead Studios showed off a very cool (and maybe a tad creepy) interaction between a real life woman and a virtual boy (wow I really just said that). The interaction began when Milo recognized her as she walked into the room and continued on as she “handed” him a drawing she had done.

Natal and “Milo” were intertwined in the minds of gamers and so when the Kinect (as it came to be called) was actually released, it was a major disappointment. The “Milo” demo was a game that ended up being scrapped and the Kinect wasn’t much more than a gimmick.

But despite what actually happened after E3, that presentation (at the time) blew me away and was something I knew I’d always remember. Unfortunately, it now lives in a bit of infamy but it was still a lot of fun to watch.

Allan Muir

Senior Staff Writer

Our time has come. For 300 years, we prepared. We grew stronger. While you rested in your cradle of power, believing your people were safe… protected. You were trusted to lead the Republic but you were deceived, as our powers over the dark side had blinded you. You assumed no force could challenge you and now… finally… we have returned.

―Darth Malgus (E3 2009 Reveal)

At E3 2009 a trailer was shown for  Star Wars: The Old Republic. Despite being announced a year prior, there was no footage of any kind relating to the project. The trailer, done by Blur studios, showcased the event that was titled “The Sacking of Coruscant.”  After KotOR III was cancelled in 2004, there was no hope of seeing a conclusion to the series aside from books and a comic series that told events in the same time of the game but in a different area with a different set of characters. At E3 2008 Electronic Arts  CEO John Riccitiello officially revealed to the world the existence of Star Wars: The Old Republic, a MMO that would be a spiritual successor to the Knights of the Old Republic series.

The Old Republic

The actual reveal was equally as cool with Sith and Jedi cosplayer’s taking the stage culminating with BioWare co-founder Ray Muzyka and a staff member of LucasArts taking the stage and revealing the first cinematic trailer for the game. The trailer featured a full-scale battle inside the Jedi Temple between hundreds of Sith and Jedi. After some back and forth fighting between the main Sith lord and main Jedi master the Sith lord actually won. Something that was few and far between in Star Wars games, where the good guy always wins. The trailer then ended with a Sith attack on the Jedi Temple and adjacent buildings on Coruscant. It’s been over four years since that trailer and even though the game didn’t turn out the way those trailers looked, I am still in awe of how great the visuals are on that video.

Josh Miller

Staff Writer

Let me paint you a picture. It’s 2011. E3. Ubisoft holds a press conference to show off its upcoming games for the year and needs someone to bring that excitement and energy to the stage. Ubisoft thinks of nobody better than Aaron Priceman to come onstage and bedazzle the world with showmanship.

Doodly doodly doop. Doodly doodly doop. Doodly doodly doop.

Mr Caffeine

Mr. Caffeine. My god Ubisoft, what were you thinking? I’ll give you props that Mr. Caffeine lived up to his name, but this was the best you could do at the time? A man who made poop jokes, comments about male organs, and a slightly modified catchphrase from the Wayne’s World movie from 20 years prior? Oh yeah, and hearing him pronounce Tom Clancy as “Tom Cuh-lancy” when speaking about Tom Clancy’s Ghost Recon: Future Soldier. That was a winner.

Yet, as terrible as it was, it made me laugh. Repeatedly. Not because it was funny ha-ha, but because it was funny awkward. The jokes bombed and he knew it. And somehow, that made it even more funnier. He never stopped trying, and it became worse…and worse…and worse.

I hope to see him again in the future.


That’s what the VGU staff had to say but what about you? Let us know your most memorable E3 moments from this gen in the comments below.